Prepared for NewLeaf Recovery Services
Creative Partner · May 25, 2026
Statement of Work · Phase 1

The build agreement
for what we discussed.

This document defines the work, the schedule, the price, and the signatures that turn the proposal you approved into a project. When this is signed and the deposit is paid, the engagement begins.

Prepared for
Tamesha Porter
Practice
NewLeaf Recovery Services
Phase 1 Investment
$12,000
Hard deadline
Before July 1, 2026
Lansing, Michigan — with care, on purpose — Confidential
02 · The Engagement

Two parties. One Phase 1 project.
Six weeks to launch.

This Statement of Work is between Creative Partner ("Creative Partner," "we," "our") and NewLeaf Recovery Services ("NewLeaf," "Client," "you"). It defines the Phase 1 scope, schedule, investment, and acceptance criteria for the website engagement that follows the approved proposal at nlr-proposal-2026.pages.dev.

Client
NewLeaf Recovery Services
Tamesha Porter · Owner
portertamesha@yahoo.com
Downtown Lansing, Michigan
Creative Partner
Creative Partner
Chad Morgan · Owner
chad@creativepartnersolutions.com
Lansing, Michigan

Project summary

Phase 1 is the foundation engagement: website + content + Google Business Profile. The site launches in two phases — a soft launch at Week 2 with 5 priority pages and an intake form (so the CATA bus campaign has somewhere to send people), and a full launch by Week 6 with all 20 designed pages plus the 12-city service-area system live.

The CATA bus campaign launching July 1, 2026 is the immovable deadline driving this schedule. Any delays on the Client side (intake form completion, content review, asset delivery) compress the build window.

Phase 2 (CRM + email/SMS marketing) and Phase 3 (Google Ads, post-LegitScript) are out of scope for this SOW and will be quoted under separate agreements.

03 · How We Start

Four steps from signature
to kickoff.

Each step gates the next. The intake form completion is the trigger for kickoff — once we have your responses, the project starts moving.

01
Sign the SOW
Both parties digitally sign this document via GoHighLevel Document Signature. You'll receive the signature request by email.
02
Pay the deposit
Milestone 1 invoice ($4,000) is sent the moment the SOW is countersigned. Payment unlocks discovery and kickoff scheduling, and locks the Milestone 2 + 3 invoice dates (14 and 42 days out).
03
Complete the intake form
We send you a discovery questionnaire after payment clears. It captures the inputs we need to build (logo files, About-page story, hours, services, photos, team bios, EHR confirmation). Project work waits on this.
04
Kickoff & build begins
60-minute kickoff call within 7 days of intake completion. Week 1 discovery and brand-voice work starts immediately after. Soft launch in 2 weeks; full launch by Week 6.
04 · Track A · Website
A

Website Design & Development

20 designed pages + 12-city service-area system on Wix Studio (or Webflow, your choice at kickoff).

What's included

  • 20 designed pages built on your chosen platform (Wix Studio or Webflow). Mobile + tablet + desktop responsive. Includes Home, About, Services Overview, Contact, Careers, four service-detail pages (MAT, Counseling, Case Management, Telehealth), two location pages (Lansing Downtown, Jackson — coming soon), Service Area Overview, Insurance & FAQs, and 6 compliance footer pages.
  • 12-city service-area system built as Wix Studio CMS Dynamic Pages: one shared design template + 12 CMS entries with 60%+ unique content per city (Holt, East Lansing, Dimondale, Waverly, DeWitt, Bath, Grand Ledge, Haslett, Okemos, St. Johns, Charlotte, Hastings). Scales to additional cities later without new design work.
  • Treatment-journey navigation matched to NewLeaf's actual care model.
  • Online intake forms ready to integrate with your chosen EHR (BHave or equivalent). Initial intake captures name + phone + email (HIPAA-safe minimum); EHR's secure form takes over after submission.
  • QR codes for the CATA bus campaign and your storefront window.
  • Analytics install (Google Analytics 4, Google Tag Manager, Microsoft Clarity) configured HIPAA-aware: no PHI flows to third-party trackers.
  • On-page + technical SEO baked in: page titles, meta descriptions, headings (H1/H2/H3), image alt text, schema markup (LocalBusiness + MedicalBusiness + FAQPage), sitemap.xml, robots.txt, internal linking architecture, performance baseline (Core Web Vitals targets).
  • 6 compliance/footer pages: Notice of Privacy Practices (HIPAA), 42 CFR Part 2 Confidentiality, Good Faith Estimate (No Surprises Act), Patient Bill of Rights, Terms of Use, Privacy Policy. Drafted to best-practice templates — legal review by Client's counsel before launch.
  • 30 days of post-launch revision window for fixes, refinements, and minor adjustments after Week 6 go-live.
05 · Track B · Content & Brand Voice
B

Content Writing & Brand Voice

All page content written by Creative Partner. Reviewed and approved by you before publication.

Voice & tone

Compassionate but professional — not corporate, not over-clinical. First-person plural ("we") for the practice voice. Plain language — Suboxone, MAT, and recovery terminology explained without jargon. Mission-forward — Tamesha's personal "why" shapes the About page; her experience makes this credible. No false promises — recovery is hard, this isn't a magic bullet, but NewLeaf offers a dignified path.

Direct service-area language — Lansing, the suburbs, the bus station proximity, named explicitly for local SEO. People-first language — never "addicts" or "users."

What's included

  • Brand voice guide — documented tone-of-voice playbook your staff can reference when they post or write anything customer-facing.
  • Patient-facing copy for all 20 designed pages, written to keyword targets identified in the addendum-locked keyword strategy.
  • 12-city service-area content — per-city unique intro, local context, distance/directions, FAQ. Minimum 60% unique content per city.
  • FAQ + Insurance copy written at 6th-grade reading level for accessibility.
  • People-first language audit across all pages.
  • SEO content integration — title tags (60-char max), meta descriptions (155-char max), H1/H2/H3 structure aligned with topic hierarchy, internal linking suggestions, image alt-text recommendations.
  • Compliance-aware copy — no patient testimonials with identifying details (per 42 CFR Part 2), no "cure" language, no unsubstantiated outcome claims.
  • Quarterly content refresh playbook — you (or your team) can run small content updates in-house after launch.
06 · Track C · Google Business Profile
C

Google Business Profile Setup & Optimization

The map-pack lever — how Lansing patients find you when they search at midnight from their phone.

What's included

  • GBP creation / claim at your downtown Lansing address (once the lease finalizes), verification process managed by us.
  • Service categories & attributes — primary and secondary categories selected to maximize map-pack reach for MAT-intent searches.
  • Profile copy — 750-character business description written to brand voice + SEO targets.
  • Services list populated with the offered services + descriptions.
  • Photo direction — what to shoot and how to caption (interior, exterior, team, intake space). We don't take the photos but we direct the shoot.
  • Q&A pre-seeding — we pre-populate the 10-15 most common questions patients ask, with brand-voice answers, so the profile is helpful from day one.
  • Review-response playbook — templated responses (with HIPAA-aware language) for positive, neutral, and difficult reviews. Your staff applies them; we don't respond on your behalf without your sign-off.
  • Review-velocity program design — SMS request flow via GHL automation (timed for post-treatment-cycle, not active patients, to respect 42 CFR Part 2). Target: 50+ real 5-star reviews in Year 1.
  • Monthly Q&A monitoring + map-pack tracking against your competitive set (BHG, Victory, RISE, MMRS) for the first 90 days post-launch.
07 · Out of Scope

What's not included.

Explicit list of work outside this Phase 1 SOW. Each item is available as an add-on or a future-phase quote.

  • Full ADA / WCAG 2.2 AA accessibility audit + remediation Optional add-on. Required for healthcare practices under ADA Title III. We strongly recommend.
  • Deep HIPAA tracking review Optional add-on. Full audit of every form + tracker for PHI-leakage risk beyond the HIPAA-aware setup included in Track A.
  • Business Listings & Data Aggregator service Optional add-on ($1,450 separate decision). Big Four data aggregators + 80 directory submissions.
  • Spanish translation of the site Quoted separately on request.
  • Additional service-area pages beyond the 12 named $100/hr per MSA out-of-scope rate; written approval before work begins.
  • Custom photography / videography Quoted separately. We do photo direction; the shoot itself is a separate engagement.
  • Phase 2 — CRM + email/SMS marketing Coming as a separate proposal next week, as discussed.
  • Phase 3 — Google Ads + LegitScript Future proposal, post-launch (Month 5+ after LegitScript clears).
  • Ad spend (Google, Meta, etc.) Paid directly by NewLeaf to the ad platforms; not invoiced through Creative Partner.
  • Ongoing maintenance retainer Optional. Quoted as a monthly engagement after Phase 1 launch if desired.
  • Legal review of compliance pages NewLeaf engages its own counsel. We draft to best-practice templates; counsel approves before publication.
  • Provider licensing, medical board registration, DEA registration, LegitScript application NewLeaf's responsibility. We don't touch licensure.
08 · Timeline & Milestones

From kickoff to launch —
six weeks.

Week-by-week breakdown. Week 1 starts the moment the intake form is complete (per Section 3, Step 3). The hard ship date is before July 1, 2026 to align with the CATA bus campaign.

Day 0
SOW signed + deposit paid Both parties countersign via GHL. Milestone 1 invoice ($4,000) paid. Intake form sent to NewLeaf.
Day 1–7
NewLeaf completes intake form Required before kickoff. Captures logo files, About-page story, hours, services list, photos, team bios, EHR confirmation, downtown Lansing address (once leased).
Week 1
Kickoff & discovery 60-min kickoff call. Brand-voice workshop. Sitemap finalized. Platform choice locked in (Wix Studio vs Webflow). Design moodboard delivered.
Week 2 / Day 14
Soft launch — 5 priority pages live Coming-soon Home + About + Services Overview + Contact (with intake form) + Careers. Bus-campaign QR codes ready. GBP setup in progress. Milestone 2 invoice ($4,000) sent on this date per the fixed payment schedule.
Weeks 3–5
Full build-out Remaining 16 hand-built pages. Content drafted, reviewed, integrated. CMS service-area template built + 12 city entries populated. SEO on-page work completed. GBP optimized + Q&A seeded.
Week 6 / Day 42
Full launch — site live before bus campaign All 20 designed pages + 12 service-area pages indexable. GBP go-live. Final QA + accessibility baseline check. Analytics verified. Milestone 3 invoice ($4,000) sent on this date per the fixed payment schedule.
30 days post-launch
Optimization window Revisions, fixes, refinements based on real traffic. Monthly performance check-in.
→
CATA bus campaign launches July 1, 2026. The site must be live before this date. Delays in intake completion, content review, or asset delivery compress the build window.
09 · Investment & Payment Schedule

Phase 1, all-in.
Three milestones.

$12,000.00
What this covers

All three Tracks (Website, Content, Google Business Profile), the 20-page build + 12-city service-area system, all content, on-page SEO, GBP setup, and 30 days of post-launch optimization.

Paid across three milestones on a fixed payment schedule. No tax (services in Michigan typically not taxable).

Payment schedule

Milestone Payment date Amount
Milestone 1 · Deposit Due on SOW signature Unlocks kickoff and starts the project clock. The dates for Milestones 2 and 3 are locked the moment this payment clears. $4,000
Milestone 2 Due 14 days after Milestone 1 payment Invoice scheduled at kickoff, automatically sent on the due date. Project deliverable tracking to this date: soft-launch site live (5 priority pages + intake form + QR codes ready for CATA bus campaign). $4,000
Milestone 3 Due 42 days after Milestone 1 payment Invoice scheduled at kickoff, automatically sent on the due date. Project deliverable tracking to this date: full launch — all 20 designed pages + 12-city service-area system + GBP go-live, ahead of July 1, 2026. $4,000
Total — Phase 1 $12,000

A note on how the payment schedule works

All three invoices are scheduled the moment Milestone 1 is paid. Payment dates are fixed — not tied to project completion. We do this to protect both sides: it lets our team hold capacity for your project and protect your July 1 launch deadline, and it gives you predictable cash-flow planning. Project delivery typically tracks with the payment schedule (soft launch by Day 14, full launch by Day 42). On the rare occasion that delivery slows down because we're waiting on content, feedback, or scope decisions from your side, payments stay on schedule and we resume delivery as soon as we have what we need.

Itemized by Track (for transparency)

Track A
Website
$6,000
Track B
Content & Brand Voice
$4,500
Track C
Google Business Profile
$1,500

Itemized breakdown is for clarity. The engagement is priced as a single Phase 1 bundle; individual track amounts are not separately invoiceable.

10 · Acceptance Criteria

What "done" means —
at each milestone.

We're done when these conditions are met. Each side reviews and signs off before moving to the next milestone.

Soft Launch

Week 2 acceptance
  • 5 priority pages live: Home, About, Services Overview, Contact, Careers
  • Intake form embedded + tested (delivers to GHL with name + phone + email)
  • Phone number tap-to-call working on mobile
  • QR codes generated for bus campaign + storefront
  • Analytics installed (GA4 + GTM + Microsoft Clarity)
  • Mobile responsive verified on iPhone + Android viewports
  • SSL certificate active, domain pointing correctly
  • Sitemap.xml + robots.txt configured + submitted to Google Search Console
  • "Coming Soon" placeholder updated to live site (no leftover placeholder text)

Full Launch

Week 6 acceptance
  • All 20 designed pages live and accessible
  • Service Area Overview page + 12 CMS-driven city pages indexable
  • Per-city content meets 60%+ uniqueness threshold
  • Local imagery (city-specific) populated in CMS rows
  • Mobile Lighthouse score ≥ 85 (performance, accessibility, best practices)
  • All forms tested and routing correctly
  • All 6 compliance footer pages present (Privacy Practices, 42 CFR Part 2, Good Faith Estimate, Patient Bill of Rights, Terms of Use, Privacy Policy)
  • GBP claimed, verified, optimized, and Q&A seeded
  • Schema markup validated via Google Rich Results Test
  • Brand style guide delivered (colors, typography, spacing system)
  • CMS access provisioned for NewLeaf (Tamesha as content editor)
  • Backup / staging environment configured
11 · Terms & Conditions

The legal — in plain language.

The substance of our standard terms lives in our public Master Service Agreement. The clauses below are the SOW-specific terms for this engagement.

Master Service Agreement

This SOW is governed by the Creative Partner Master Service Agreement published at creativepartnersolutions.com/terms-and-conditions, which is incorporated by reference. By signing this SOW, Client acknowledges they have read or had opportunity to read the MSA and agrees to its terms (including intellectual property, confidentiality, change-order process, termination, limitation of liability, and force majeure).

i.
Revisions policy. Each deliverable includes two (2) rounds of revision. Additional rounds beyond the included two are billed at $100 per hour, with written approval required before work begins.
ii.
Out-of-scope hourly rate. Work beyond the scope defined in this SOW (additional pages, service-area cities beyond the 12 named in Track A, custom integrations, new functionality) is billed at $100 per hour, with a written quote and Client written approval required before work begins.
iii.
Compliance disclaimer. Creative Partner is not a law firm and does not provide legal advice. The 6 compliance footer pages (HIPAA NPP, 42 CFR Part 2, Good Faith Estimate, Patient Bill of Rights, Terms of Use, Privacy Policy) are drafted to best-practice templates; NewLeaf engages its own legal counsel to review and approve these pages before publication. Counsel review is NewLeaf's responsibility and timeline.
iv.
Payment schedule is date-based, not delivery-based. All three invoices are scheduled at the moment Milestone 1 clears (Day 0 / SOW signature + deposit). Milestone 2 is due on Day 14 and Milestone 3 on Day 42, regardless of delivery cadence. This protects both sides — we hold team capacity for the engagement, and the schedule is predictable for the Client's cash-flow planning. The fixed-date schedule does not waive any deliverables: full Phase 1 scope is delivered, with revisions completed against the agreed acceptance criteria.
v.
Client delays. The Week 6 full-launch delivery deadline assumes timely Client cooperation: intake form completed within 7 days of payment, content reviews returned within 3 business days, and assets (logo files, photos if applicable) delivered when requested. Delays on the Client side compress the build window and may push launch past July 1, 2026. Delivery delays caused by waiting on Client feedback or assets do not delay or alter the payment schedule in Section iv.
vi.
Pricing held for 30 days from the SOW prepared date (May 25, 2026). After that, pricing may be re-quoted at our discretion.
12 · Signatures

Sign here.

By signing below, each party agrees to the scope, timeline, payment schedule, and acceptance criteria defined in this Statement of Work, and to the terms of the Creative Partner Master Service Agreement (incorporated by reference per Section 11). Signatures collected digitally via GoHighLevel Document Signature.
Client
NewLeaf Recovery Services
Tamesha Porter
Owner
Creative Partner
Creative Partner
Chad Morgan
Owner
Appendix A1 · Compliance Disclosures

Compliance posture.

Creative Partner builds to known HIPAA, ADA, and addiction-treatment marketing best practices. We are not a law firm. The following are the compliance considerations specifically relevant to this build:

42 CFR Part 2 (Federal Confidentiality of SUD Records). We design the site so it does not acknowledge any individual as a patient. No patient testimonials with names, identifying details, or likeness. Alternative testimonial strategies (family-member quotes with consent, staff "why I do this work" statements, embedded Google reviews via public widget) are available.

HIPAA (Health Insurance Portability and Accountability Act). Intake forms collect only the HIPAA-safe minimum (name + phone + email) before handing off to NewLeaf's EHR. No PHI flows through the marketing website. Analytics (GA4, GTM, Microsoft Clarity) configured to exclude PHI from third-party trackers. Creative Partner will execute a Business Associate Agreement (BAA) with NewLeaf if/when any system we operate touches PHI.

ADA Title III (Americans with Disabilities Act). Baseline accessibility is included in every page (alt text, semantic HTML, keyboard navigation, color contrast on text). The full WCAG 2.2 AA audit + remediation + Accessibility Statement is the optional add-on; without it, the site meets baseline accessibility but does not claim WCAG 2.2 AA certification.

Treatment-marketing rules. Federal SAMHSA marketing guidance and Michigan addiction-treatment marketing rules restrict certain claims (outcome guarantees, exaggerated success rates, testimonials without disclaimers). We draft copy to these rules. NewLeaf's legal counsel reviews and approves all marketing copy before publication.

LegitScript (for Phase 3 paid ads, future). Required by Google and Meta before running paid ads for addiction-treatment services. Application is NewLeaf's responsibility; we support the application timeline (Month 1–2 apply, Month 3–4 review, Month 5–6 ads launch) when Phase 3 is engaged.

Appendix A2 · Contact Information

How we work together.

Role Person Contact
Client · Owner Tamesha Porter portertamesha@yahoo.com
Creative Partner · Owner Chad Morgan chad@creativepartnersolutions.com

Communication cadence

Weekly check-in. 20-30 minutes during the build (Weeks 1-6). Day and time coordinated with NewLeaf during kickoff to fit your schedule — recurring calendar invite from Chad once we lock it in.

Async between meetings. Email or text for quick questions. We commit to a same-business-day response on weekdays.

Escalation. If anything is off-track or feels off (timeline slipping, content not landing, design direction concerns), reach out directly to Chad. One point of contact, no handoff chains.

Tools we use to run the project

We use purpose-built tools so feedback lives in the right place and nothing falls through the cracks. You'll get a single login link to each at kickoff.

  • Basecamp — central project hub. To-dos, schedules, message board, file sharing, and a running record of every decision. This is the source of truth for "where are we?"
  • Google Docs — content feedback. Every page's copy is shared as a Doc you can comment on directly — highlight a sentence, leave a note, suggest an edit. No copy-paste-from-email back and forth.
  • BugHerd — design + website feedback. Once the site is in preview, you click on any element on any page and leave a comment pinned right to that spot. We see it in context and resolve it the same way.